Since 1936, Oscar Mayer has delivered joy with their famous Wienermobile; a 27-foot wiener on wheels. For years it’s been the dream of Americans young and old to whistle the whopping dog directly to their door.
So, the brand made that dream a modern-day reality, partnering with a ride share giant to turn their massive wiener into a fully functioning Lyft. Oscar Mayer completely integrated into the Lyft app experience, then when consumers requested a ride during peak travel season, the Wienermobile rolled up.
With the Wienermobile Lyft, Oscar Mayer fulfilled childhood dreams, delivered hundreds of rides across four major U.S. cities, and generated over 1.16 billion earned impressions.